[Rășcanu Update] Lesson 45: We Rise Higher Together - The Story of United Way and the Power of Collective Action


The Rășcanu Weekly Update

Lesson 45: We Rise Higher Together - The Story of United Way and the Power of Collective Action
By
Alex Rășcanu

Good morning,

When we look up at the CN Tower, we see more than an architectural marvel; we see a symbol of how high we as a community can rise when we climb together.

On November 16, I’ll be joining others to climb its 1,776 steps in support of United Way Greater Toronto. This isn’t just a physical challenge; it’s a way to take part in a legacy of people lifting others up.



From a Small Idea to a Global Movement

The story of United Way began in 1887 in Denver, Colorado.

A small group of community leaders (including a woman, a priest, two ministers, and a rabbi) wanted to help those in need.

Instead of giving piecemeal, they pooled resources to support many local charities through a single fund.

That simple idea - cooperate once, help many - spread across North America and eventually became a global movement.

Building a Stronger Toronto

In 1956, Toronto embraced the same vision.

A group of local leaders created the city’s first United Way initiative to address poverty, provide social support, and strengthen communities.

Over the decades, it has grown into United Way Greater Toronto, now partnering with 300+ agencies to tackle urgent needs, ranging from food, shelter, and housing to youth programs and education. Every donation, volunteer hour, and act of support contributes to this shared mission: helping people thrive, not just survive.

Climbing the Tower

The CN Tower is more than a backdrop for the climb; it’s a story of ambition, innovation, and steady progress.

Construction began in 1973, topped off in spring 1975, and opened to the public in 1976, standing at 553 metres (1,815 ft).

Originally built to improve radio and television broadcasts, it has become a defining symbol of Toronto’s skyline, and a fitting stage for community action.

The CN Tower charity stair climb uses the Tower’s metal staircase of 1,776 steps, giving participants a tangible way to push themselves while supporting others.

A Life Lesson: Step by Step, We Rise

Just like the CN Tower, strong communities are built one step at a time.

Progress comes through consistent effort, small acts of kindness, and the support we give each other.

When we help others climb (whether through a donation, volunteering, or encouragement), we rise too.


Three Suggested Action Items:

  1. Support my CN Tower Climb (Nov. 16):
    Your donation helps United Way Greater Toronto fund neighbourhood programs, food and housing supports, and youth services across the GTA. Donate here.
  2. Get Involved with United Way:
    Explore volunteer opportunities, workplace giving, and local initiatives to help your community. Get involved here.
  3. Serve Someone Near You:
    Reach out to a student, neighbour, or colleague this coming week with encouragement, a small gift, or a listening ear; steady, small acts add up.


Thank you. I wish you the very best!

Alex Rășcanu​

P.S. If you would like to read all the past life lessons-focused e-newsletters, you can find them ​here​.

P.P.S. If you are interested in attending one of the upcoming free historical tours, you can find them here.

Connect: LinkedIn / Facebook / X / Instagram / YouTube
1396 Don Mills Rd., Unit #B121, Toronto, ON M3B 0A7
Unsubscribe · Preferences

Alex Rășcanu

Community builder and revenue generator, for the common good. Subscribe to my weekly e-newsletter.

Read more from Alex Rășcanu
Alex R??canu

The Rășcanu Weekly Update Lesson 47: What Marilyn Bell’s Swim Teaches Us About Courage and Finishing What You StartBy Alex Rășcanu Hi friend, What would make a 16-year-old dive into Lake Ontario at night, swim for nearly 21 hours through cold waves and darkness, and refuse to give up when almost no one thought she could make it? That’s what Marilyn Bell did in 1954. She wasn’t famous.She wasn’t the favourite, as other swimmers included a world-famous long distance swimmer from another...

Alex R??canu

The Rășcanu Weekly Update Lesson 46: What Sunnyside’s Past Can Teach Us About Change And LegacyBy Alex Rășcanu Hi friend, I've been researching the story of a place you probably know by name, but not by its full history: Sunnyside. Back in the mid-1800s, John George Howard (official surveyor and civil engineer for the government of Toronto, and the first professional architect in the city) bought a big piece of land just west of what was then Toronto.To the east of his High Park property, he...

Alex R??canu

The Rășcanu Weekly Update Lesson 44: Courage in the Line of Fire. The Story of Corporal Frederick George Topham, VCBy Alex Rășcanu Hello, While preparing to co-facilitate (with local historian/author Jim Adams) the upcoming historical tour focused on Toronto's Runnymede neighbourhood, I came across the story of Frederick George Topham. Frederick George Topham was born in 1917 in Toronto.He attended King George Public School and Runnymede Collegiate Institute.Before enlisting, he worked as a...